Small And Medium Size Business Are Moving To The Cloud
The findings of Microsoft's global "SMB Cloud Adoption Study 2011," which looks at how cloud computing would affect small and midsize businesses (SMBs) over the next three years, was recently revealed. According to the report, 39% of SMBs anticipate paying for one or more cloud services in the next 36 months. In most countries, the number of cloud services SMBs pay for (as opposed to free) will roughly double in the next three years, according to the survey.
Cloud computing evens the playing field by allowing small businesses to take advantage of advanced technologies without having to invest in IT infrastructure or personnel. eMarketing, web meetings, web seminars, sales force automation, CRM, asynchronous collaboration, event registration, and video chatting, for example, can all be done in the cloud, and the majority, if not all, of these, can be done for very little money. This enables small enterprises to virtualize, reducing overhead and increasing profit margins.
Additional highlights of the release included:
SMBs that pay for cloud services will use more than three services, up from less than two services currently.
Purchasing cloud services from a vendor with a local presence is crucial or significant to 82% of SMBs.
The more money a company spends on cloud services, the more likely it is to pay for them (this was somewhat surprising since small and emerging businesses are often cash strapped and seeking cost-effective alternatives to infrastructure investment)
Software as a service (SaaS) and infrastructure as a service (IaaS) was also examined in the study (IaaS). Many SMBs are adopting the Software as a Service model, preferring virtual cloud-based solutions to in-house client-server solutions. Cloud solutions reduce the need for in-house technical skills, servers, staffing, overhead, backup, and a slew of other infrastructure (IaaS) issues.
These obstacles are frequently frightening for a small firm or startup; but, by eliminating the need for IT technical expertise, manpower, and infrastructure, these rising businesses may focus more on development, sales, and marketing operations. Reduced IT infrastructure also implies a reduction in office space requirements or the opportunity to work virtually from home.
Collaboration, Customer Management, Finance & Accounting, Risk & Compliance, HR & Employee Management, Communications, Marketing, Sales, and Operations are just a few of the important categories of cloud-based solutions presently available. Adbobe, GoToMeeting, Salesforce.com, Google Docs, RightNow, DropBox, and Skype are some of the well-known names in this category, but they are just a handful of the many presently accessible. Over the last few years, important cloud computing advances have impacted eMarketing apps, giving improved capability and sophistication at some cost-effective prices. Cloud computing is making significant inroads into SMBs and start-ups, or perhaps skywriting would be a more accurate name.
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